It’s more than just a champion’s jersey. It’s proof that you were part of the moment too.
Diario Sport takes a step forward in its digital and brand strategy with the launch of a special champion’s shirt, created to celebrate FC Barcelona’s 29th Liga title. The jersey arrives under the slogan “Again and Again,” a direct nod to the team’s recent dominance and the continuation of success after last season’s triumph.
The commemorative shirt for Barça’s 29th league title was designed by Miki Noëlle, an artist and creative known for his style rooted in urban culture and the football world. His design blends blaugrana identity, contemporary aesthetics, and a clear celebratory message under the “Again and Again” motto, turning the garment into a special piece for culé fans. This launch is not just a commemorative product, but also the relaunch of SPORT Store, the media outlet’s merchandising platform. It is part of an innovative editorial strategy aimed at connecting with the audience beyond traditional sports news.
With this shirt, SPORT aims to give fans a way to feel part of the triumph, strengthening the emotional bond with the club and celebrating another league title that confirms Barça’s great form.
The SPORT Store project is born with the ambition of becoming a space where content and product coexist, exploring new forms of communication, engagement, and community around sports. It is a natural evolution in the way stories are told and experienced alongside readers.
